Business decisions that align with our strengths can be hard to make

I cancelled a $300/month software subscription today.

I had signed up for GoHighLevel thinking their plug-and-play templates would save me setup time. Instead, I spent hours trying to make them fit my approach - and they never quite did.

This morning while driving to a client engagement, something clicked.

💪🏽 My top 5 Clifton Strengths include Individualization - I naturally customize to what each person or situation needs. Which means templates, by definition, are going to feel constraining to me.

But here’s where I was stuck...

Every business book says “productize to scale.” Create repeatable systems. Build templates. Don’t reinvent the wheel for each client.

And I get it - that makes logical sense.

🦄 But what if you’re wired to see each situation as genuinely unique? What if your actual value IS the customization - your ability to read conditions and adapt the approach?

I don’t have an answer yet. I’m genuinely trying to figure out how to build something sustainable that doesn’t require me to override my natural strengths.