I love a good strategy session, but sometimes I get the feeling all that brainstorming and discussion is just a waste of time.

Burnout. It’s not just the workload. It’s not even the responsibility. It’s the constant, low-level hum of decisions. Every day — every hour — something needs you. A call to make. A message to answer. A direction to set. And over time, carrying that many decisions quietly changes you.

There's a specific kind of organizational exhaustion that comes from working hard at something that no longer connects to why you started. The mission is still on the wall. But Monday morning doesn't feel like it.

What if we designed systems that assumed people were good?
- Not: “How do we prevent employees from slacking off?”. Instead: “How do we free talented people from soul-crushing repetitive work so they can focus on what they’re uniquely capable of?”
- Not: “How do we monitor and control?” But: “How do we support and enable?”
Bay Consulting helps businesses to navigate these questions.

I cancelled a $300/month software subscription today. 🚥
I had signed up for GoHighLevel thinking their plug-and-play templates would save me setup time. Instead, I spent hours trying to make them fit my approach - and they never quite did.
This morning while driving to a client engagement, something clicked.
My top 5 Clifton Strengths include Individualization - I naturally customize to what each person or situation needs. Which means templates, by definition, are going to feel constraining to me.